This content is part of the Conference Coverage: Enterprise Connect 2016: Special conference coverage
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Team messaging apps face hype vs. adoption dilemma

Some IT departments are evaluating whether team messaging apps would be a good fit for their organizations. Meanwhile, employees are downloading these apps, not telling IT and using them to collaborate.

But despite the hype, the actual adoption of team messaging has been low as IT groups continue to weigh the pros and cons, said Irwin Lazar, a Nemertes Research analyst. Team messaging apps -- notably, Cisco Spark, Slack, and Unify's Circuit -- promise easy collaboration among co-workers via instant messaging, calling, and file sharing.

Last year, in the world of unified communications and collaboration, Nemertes clients focused intently on Microsoft Office 365, Lazar said. This year, those clients are now keenly sizing up Slack, the wildly popular and disruptive messaging service that's looking to add voice and video calling. At last count, Slack, just 2 years old, reported it has 2.3 million daily active users.

For the past two years at Enterprise Connect, a major UC conference in Orlando, Fla., Slack was a hot topic -- even though the company didn't have a presence at the conference. IT groups and enterprise workers like Slack, Lazar said, but they're not sure the service is enterprise-ready. As a result, companies may look to more traditional vendors, such as Cisco or Unify, for their team messaging needs.

Microsoft, meanwhile, has a muddled messaging strategy that includes several applications, such as Groups, Yammer and Skype for Business. But the vendor might not see messaging as a real threat right now, Lazar said.

In this video, Lazar discusses Slack and the team messaging market. He goes on to address the disconnect between UC vendors and users. In another Enterprise Connect video, discover some of the latest video conferencing trends.

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