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Five video conferencing tools you didn't know you had


Video API integration brings video to employee workflows

Visual Editor: Sarah Evans

Video conferencing doesn't need to be limited to a video conferencing service. Some providers of video conferencing tools and systems make their video APIs available for enterprises to integrate video with other applications.

Vidyo Technical Marketing Manager Ben Pinkerton said there's an emerging UC trend of taking communication capabilities and putting them in the applications where employees are working.

"We're providing a rich set of APIs to do workflow integration," he said. Vidyo's APIs are designed to be codec-agnostic and are compatible with WebRTC and standards-based video.

"Anywhere [enterprises] want to go, we have the infrastructure to support them," he said.

Pinkerton said the healthcare industry was the first to approach video API integration, but other verticals like the financial industry are following suit.

Nemertes Research analyst Irwin Lazar said the typical use case for video API integration is with customer relationship management (CRM). For example, employees who are working in a Salesforce Web browser and want to call a customer or account manager can initiate a video call directly from Salesforce. He said there is also interest in leveraging APIs for customer-facing applications.

According to the Nemertes 2015-2016 Unified Communications and Collaboration Benchmark, 30% of enterprises are researching API integration, and 15% planned to implement API integration in 2015.

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Into which enterprise applications would you integrate video APIs?
One area where I see this being tremendously beneficial is to include it in the help offerings of the internal applications. For example, I see the potential to include an option to start a video chat with the service desk when the users are having an issue logging in or when they run into an issue with the application. It makes the service desk that much more accessible to the end user, which helps provide a better experience for them.