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UC blogs: Cisco finally arriving to the video streaming party?

In this week's UC blogs, analysts discuss what Cisco's partnership with VBrick means for its enterprise video streaming service and the five trends that will have a major impact on the UC market this year.

Wainhouse Research senior analyst Steve Vonder Haar discussed Cisco adding enterprise video streaming vendor VBrick to its Solution Partner Program. VBrick is the only video streaming vendor named to Cisco's SolutionsPlus program, which will allow VBrick to sell its platform through Cisco channels. Vonder Haar said Cisco is considered "late to the 'video conferencing meets streaming' party," as competitors like Polycom and Avaya have acquired video streaming vendors over the past few years.

Vonder Haar said Cisco's streaming service Show and Share is long overdue for an upgrade, and speculated that VBrick and Cisco could team up to move Show and Share customers onto VBrick's Rev platform. The move also presents a huge sales opportunity for VBrick in widening its potential customer base.

Read more on what the partnership could mean for Cisco's video offerings.

Five key trends for the 2015 UC market

Frost & Sullivan analyst Harsh Upadhyay discussed five trends he sees having a strong, positive impact on the UC market this year. The five trends are cloud computing, analytics, social media, the Internet of Things and mobility. Upadhyay even dubbed the fusion of these trends "CASIM." He said these five areas will see stupendous growth in 2015 and make UC more critical to the business than ever before.

Cloud will have a major impact on UC, as it will help organizations reduce costs -- a key issue for UC deployments. Analytics will help organizations, particularly contact centers, make the most out of existing and growing data. Social media is embedding itself in various UC platforms and will help organizations better engage with their customers. The Internet of Things will need UC to tie together various methods of communication with multiple devices. Lastly, mobility will gain momentum as a mobile workforce becomes the norm.

Read more about why these five trends are significant to the UC market.

What the VP9 codec means for WebRTC

Consultant Tsahi Levent-Levi discussed the significance of the VP9 video codec being one of the two mandatory codecs for WebRTC. He said VP9 has three advantages over other video codecs: It offers better video quality, allows for better multipoint video sessions and is royalty-free. These advantages lead to lower bandwidth usage, lower costs and better video performance for enterprises.

Levent-Levi expects the next two to three years to be interesting when it comes to WebRTC . He said WebRTC is constantly changing and enterprises should be prepared for ongoing investment in their WebRTC deployment. Making VP9 a mandatory video codec is just one major change that enterprises must anticipate.

Read more about the advantages of VP9 for enterprises and its significance for WebRTC.

Next Steps

Get more of Levent-Levi's 2015 WebRTC predictions.

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