Zoom video meetings get Facebook Workplace integration

Zoom video meetings can now be streamed to Facebook Workplace. Zoom announced the integration this week, along with a new transcription service for video recordings.

Companies using Zoom Video Communications for cloud-based video conferencing now have the option of conducting meetings on Facebook Workplace, a social application for business.

Zoom announced the integration with Workplace this week at its Zoomtopia user conference in San Mateo, Calif. The vendor also unveiled features, such as the ability to transcribe recordings of Zoom video meetings.

Zoom's incorporation of Workplace lets customers start and stream a video conference or webinar within the Facebook service. Zoom customers can initiate the activity by clicking the Live on Workplace by Facebook link in the Zoom interface.

Facebook scored a big win this week when retailer Wal-Mart Stores Inc. announced plans to roll out Workplace across its workforce. The retail giant has 2.3 million employees worldwide.

Transcribing Zoom video meetings

Other Zoomtopia announcements included a new feature that lets customers convert a recorded Zoom video meeting into searchable text. Companies can search transcripts for a keyword, and then jump to the place in the video recording where the word was spoken.

Zoom is marketing the feature, which is available at no additional cost, as a timesaver that eliminates the need to take notes during meetings. Users can also search for information required for training, content creation, legal depositions, sales calls or shareholder meetings, according to Zoom.

Zoom's strengths and weaknesses

Synergy Research Group has listed Zoom and rival BlueJeans as growing companies in the video-as-a-service (VaaS) market, which is outpacing demand for on-premises systems. Zoom's growth is due, in part, to a freemium option that has a high conversion rate to paid usage, analyst firm Gartner reported. Zoom's reference customers listed the company's strengths as rapid innovation, service consistency and reliability.

However, companies using Zoom video meetings were concerned with the vendor's interoperability with legacy and external conferencing technology, Gartner said in its September Magic Quadrant report. Also, the company's management system for integrating the Zoom service into external video systems needed "to be enhanced to support third-party peripheral updates."

Additionally, Zoom was capitalizing on its strong brand to negotiate higher prices than in the past, according to Gartner, which listed the vendor in its "leaders" quadrant with Cisco and Microsoft.

Gartner listed VaaS as a part of what it calls the "meeting solution market," which includes cloud-based conferencing, group video systems and premises-based video infrastructure. The analyst firm predicts the market will grow from $5.8 billion in 2014 to $6.5 billion by 2021.

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