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Vidyo to provide video PaaS development at no charge

Vidyo plans to offer tools and APIs at no cost to developers building applications with the company's upcoming video PaaS.

Vidyo has introduced what it calls no-risk development for its video platform as a service, which is scheduled for release this year.

The video PaaS offering, called, provides a set of APIs for embedding video communications into a business application. To entice developers to use the platform, Vidyo is making the development process free of charge. The vendor specializes in software-based group video conferencing across meeting room systems, software clients on PCs and mobile devices.

Vidyo provides a sandbox in Amazon Web Services that developers use to build and test video communications within an application. When developers are ready for production, they transfer their work to servers in one of eight data centers run by internet infrastructure provider Internap. A firewall is provided to secure video traffic.

Getting video communications into an application requires Vidyo APIs built for someone familiar with web development technology, such as HTML, JavaScript and cascading style sheets. Vidyo also provides tools for customizing the layout of the video conferencing user interface.

Vidyo supports multiple devices on a video call through cloud-based routing that scales up to hundreds of participants, said Ben Pinkerton, the director of product marketing for the Hackensack, N.J., vendor. Developers have the option of using up to 4K-resolution video.

As a group video conferencing provider, Vidyo has to integrate with many unified communications products. Its weakness is a lack of a native, unified user experience with UC market leaders Cisco, Microsoft and Avaya, according to technology research firm Gartner.

Video PaaS market predicted to soar

In this video from Enterprise Connect, Vidyo details its video communications platform as a service.

The market for video communications PaaS will grow from $60 million this year to $1.7 billion in 2020, according to IDC. Over the five-year period, companies are expected to use the technology for workforce collaboration, video-assisted retail sales, video banking and telehealth patient-doctor communications.

Other use cases include customer support for consumer electronics and appliances, video-aided field technicians, online learning and tutoring, social media and video chat in on-demand marketplaces, IDC said in a recent report.

Video PaaS vendors provide the product at a cost much lower than premises-based video conferencing. Typically, video PaaS carries no upfront hardware or software costs, no contracts or commitments and no subscription fees, IDC said. Companies pay suppliers based on microbilling tied to actual usage.

Vidyo pricing will start at 1 cent per minute, per participant in a video call. Vidyo's overall customer base includes organizations within the U.S. Department of Defense, financial services and healthcare.

Next Steps

Ecosystem a priority in choosing PaaS provider

Becoming cloud-ready with PaaS skills

Preparing for video as a service

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