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UC blogs: Make shadow IT part of your collaboration strategy

This week in UC blogs, analysts discuss how shadow IT can align with an enterprise's collaboration strategy, and what WebRTC practices can be seen in an Internet trends report.

Analyst Jon Arnold discusses how management and employees need to work together on a collaboration strategy. He writes that shadow IT, or where employees or departments bypass IT to deploy their own technology, can disrupt enterprise-wide priorities like collaboration.

Instead, IT should encourage shadow IT to fill the technology gaps it can't as long as employees keep IT informed of the process, Arnold writes. By keeping IT informed, IT managers can make sure employee-led deployments are aligned with the needs of business and can be incorporated into enterprise collaboration strategies. This approach also helps employees feel empowered and included in a collaboration strategy, Arnold writes.

Read more about how enterprises can create a collaboration vision.

WebRTC trends evolving with Internet

Consultant Tsahi Levent-Levi discusses how WebRTC fits into a recent Internet trends report by Mary Meeker, a partner and analyst at venture capital firm Kleiner Perkins Caufield & Byers. One trend Levent-Levi discusses is the development of "buy buttons" embedded in ads. Buy buttons allow users to purchase an item when an ad catches their eye, rather than going to the product's website later. Levent-Levi suggests WebRTC could be leveraged to give users the ability to one-click call a contact center agent directly from an ad.

Another trend is virtualizing contact centers, which allows for more direct communication and improved customer response times. WebRTC has already been making waves in the contact center space, and Levent-Levi writes that the technology allows agents to work from anywhere and at any time to communicate with customers.

Read more about the Internet trends WebRTC could impact.

Esna support for non-Avaya customers in question

Nemertes Research Vice President and Service Director Irwin Lazar discusses Avaya's acquisition of UC integrator Esna Technologies. Esna made its mark by offering a platform that allowed customers to integrate applications in their own Web-based applications. Vendors like Cisco and ShoreTel partnered with Esna for its federation services.

But with the acquisition, Avaya has made Esna a wholly-owned subsidiary. Lazar writes that it's unclear whether Esna will continue to support what are now competing vendors. He believes vendors may look for a new cloud federation partner or develop their own federation capabilities. He advises that Esna customers should reach out to their support representatives to understand Esna's plan for non-Avaya support.

Read more for Lazar's thoughts on the acquisition.

Next Steps

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WebRTC-messaging combo challenges UC platforms

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