Genband has partnered with Vidyo to enhance collaboration by integrating the cloud-based video provider's VidyoWorks platform into Genband's Smart Office unified communications service.
The software integration should make it easier for users to escalate phone calls to multi-point video calls with screen sharing and can be used on any device, on any network.
Irwin Lazar, service director and vice president at Nemertes Research, called the partnership a symbiotic relationship for the two companies.
Integrating with Vidyo gives Genband a robust, scalable video conferencing capability that can be used in its enterprise and carrier services, while Vidyo will gain a larger footprint in the service provider space and expand into new verticals, Lazar said.
Carl Baptiste, senior vice president of enterprise solutions at Genband, said the company was looking to optimize its collaboration strategy and build out an environment that co-exists with prevalent desktop applications, like Salesforce and Google Apps.
Baptiste said Genband chose to partner with Vidyo because of its APIs, scalability, H.264-based video coding and software-based structure.
Lazar said the partnership also reflects a market shift toward software-based communication by taking UC components and building them into Web-based apps. UC vendors Avaya and Cisco have taken similar steps by acquiring Esna Technologies and Tropo, respectively.
Lazar said Vidyo has been spending the last few years moving away from being just a video service provider by opening up its technology to developers to build their own applications using Vidyo software. A partnership with Genband not only lets the UC service provider use Vidyo's software, but Genband's partners as well, he said.
The integration will be generally available to enterprises and services providers in July.
Open APIs enable unified communications integration
Vidyo unveils video technology, APIs for wearables