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UC blogs: Cisco's enterprise video streaming plans

In this week's blogs, analysts discuss Cisco's enterprise video streaming plans as it develops its partnership with VBrick, and explore collaboration barriers that prevent successful adoption

Wainhouse Research analysts Steve Vonder Haar and Ira Weinstein discuss the development of Cisco's partnership with enterprise video streaming vendor VBrick.

In February, Cisco added VBrick to its Solutions Partner Program, signaling that Cisco is taking the video streaming space more seriously. In a briefing with Cisco and VBrick, Vonder Haar and Weinstein write they believe there's more to the partnership than VBrick simply joining the program.

Cisco will offer versions of VBrick's service to customers with on-premises and hosted deployments and have enabled integration of VBrick with Cisco's telepresence server. Cisco plans to announce details of VBrick integration with WebEx later this year.

Read more about how VBrick's Rev platform could replace Cisco's Show and Share service.

Avoiding collaboration barriers

Analyst Jon Arnold discusses barriers to the adoption of collaboration. He writes that there are barriers beyond the usual suspects of complex and costly technology and network limitations. One such barrier is neglecting to tie collaboration to business outcomes.

Arnold writes that collaboration is bigger than the sum of its parts. The applications that comprise collaboration like telephony, video and mobility are placed into silos with their own team, budget and performance metrics. This is a legacy model that in the end offers no real value to an organization and inhibits collaboration.

Collaboration is driven by end-user adoption, but users won't effectively collaborate if they don't understand how collaboration will drive business goals, Arnold writes.

Read more about why collaboration offers strategic value to organizations.

Adding UC interoperability and integration

Analyst Zeus Kerravala discusses a meeting he had with Ashan Willy, senior vice president of worldwide systems engineering and product management at Polycom, regarding interoperability and integration in unified communications.

Kerravala writes that he believes video industry leaders have been resistant to interoperability because it would level the video playing field. But interoperability drives usage and would benefit vendors. Polycom became one of the founding members of the Open Visual Communications Consortium to foster interoperability in the industry.

However, the consortium has a long way to go in making interoperability a reality, he writes.

Read more about the state of integration in the UC industry.

Next Steps

Enterprises need video streaming services

Will real-time collaboration oust legacy products?

Vendors say interoperability is off the table

Dig Deeper on Business Video Conferencing and Telepresence Technology