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Businesses using on-premises video gear from Cisco can now get access to cloud services, while keeping their video infrastructure in place.
A new service, called Cisco Webex Edge for Devices, lets businesses connect on-premises video devices to cloud services like Webex Control Hub and the Webex Assistant. Customers get access to some cloud features but continue to host video traffic on their networks.
Many businesses aren't ready to move their communications to the cloud. Vendors have responded by developing ways to mix on-premises and cloud technologies. Cisco Webex Edge for Devices is the latest offering of that kind.
"It gives users that cloudlike experience without the businesses having to fully migrate everything to the cloud," said Zeus Kerravala, principal analyst at ZK Research.
Cisco wants to get as many businesses as possible to go all-in on the cloud. Webex Edge for Devices, introduced this month, tees up customers to make that switch. Companies will have the option of migrating their media services to the cloud after connecting devices to the service.
Webex Edge for Devices is available for no additional charge to businesses with an enterprise-wide Collaboration Flex Plan, a monthly per-user subscription. Alternatively, companies can purchase cloud licenses for the devices they want to register with the service for roughly $30 per device, per month. The service won't work with gear that's so old Cisco no longer supports it.
Video hardware linked to the cloud through the service will show up in the Webex Control Hub, a console for managing cloud devices. For on-premises devices, the control hub will provide diagnostic reports, usage data, and insight into whether the systems are online or offline.
Many businesses are already using a mix of on-premises and cloud video endpoints. Webex Edge for Devices will let those customers manage those devices from a single console. In the future, Cisco plans to add support for on-premises phones.
Businesses will also be able to sync on-premises video devices with cloud-based calendars from Microsoft and Google. That configuration will let the devices display a one-click join button for meetings scheduled on those calendars.
Another cloud feature unlocked by Webex Edge for Devices is the Webex Assistant. The service is an AI voice system that lets users join meetings, place calls and query devices with their voice.
In the future, Cisco plans to bring more cloud features to on-premises devices. Future services include People Insights, a tool that provides background information on meeting participants with information gleaned from the public internet.
Cisco first released a suite of services branded as Webex Edge in September 2018. The suite included Webex Edge Audio, Webex Edge Connect and Webex Video Mesh. The applications provide ways to use on-premises and cloud technologies in combination to improve the quality of audio and video calls.
Cisco's release of Webex Edge for Devices underscores its strategy of supporting on-premises customers without forcing them to the cloud, said Irwin Lazar, analyst at Nemertes Research.