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Videxio, a video conferencing as a service provider, has released a new portal that allows end users to schedule and manage their own video meetings in real-time. The portal also provides IT organizations with their own video conferencing management platform. No longer will they have to rely on their service provider for troubleshooting and usage information. The portal could help IT organizations measure video conferencing ROI.
Limited insight into video performance and usage is a problem for IT teams who want to ensure users have good video experiences. It's also hard to prove video conferencing ROI when analytics aren't available. If employees have video conferencing management features to control their own experience, adoption will grow.
"[This portal] addresses a growing need among customers for 'self-serve and self-manage' capabilities, which allows better and more simplified user experiences, including ease of scheduling and launching calls, better management of the meeting experience, and viewing usage statistics," said Roopam Jain, industry director of unified communications and collaboration for Frost and Sullivan Inc., based in Mountain View, Calif.
Video conferencing management in the hands of the end user
The MyVidexio portal is based on functionality the video conferencing as a service (VCaaS) provider has always offered to its channel partners. Partners have had the option to white-label Videxio's services and also have had exclusive control over managing customer subscriptions and video analytics to monitor and report on usage and adoption for their end customers.
"The monitoring tool set and analytics was always offered for partners, but MyVidexio is meant to take some of that great information and turn it outwardly to the subscribing customers," said Karl Hantho, president, Americas for the Norwegian VCaaS provider.
Putting video conferencing management in the hands of an end user will allow employees to use video more often. While the management interface for ends users lacks some of the administrative features available to IT, the end user will now be able to visualize their own meeting information on their personalized interface -- including information about meeting participants -- and manage their virtual meeting room, with capabilities like meeting recording and pin code-based meeting access control.
Individual users will also now be able to schedule combined audio and video meetings with up to 30 participants directly from a new Microsoft Outlook plug-in. They can join meetings from any location, video system or device through the browser or MyMeeting iOS and Android mobile app.
Insight into VCaaS for IT
The demand for VCaaS is growing, because it's an easy and cost-effective way to kick off a video strategy. But adoption suffers when the enterprise has no insight into video usage and performance data. With VCaaS, IT is often at the mercy of a service provider for troubleshooting and analytics. "Before MyVidexio, partners would have to go into the video analytics, do a deep dive, and then come back and present their findings to their customer's IT team," Hantho said.
While many businesses want to adopt VCaaS, they worry about losing control and visibility of video conferencing meetings, Frost's Jain said.
MyVidexio allows administrators to manage subscriptions by scaling up or down, or changing user subscriptions as needed for their business. IT teams can also remotely troubleshoot a video meeting, and get detailed usage information and metrics from a centralized location.
More visibility for IT will help businesses better pinpoint the ever-elusive ROI for video, Jain said.
"Monitoring tools that offer functionality such as real-time meeting and endpoint metrics, along with information on the quality of the call and usage data, lead to not only better resource planning and service optimization … but are also a way for IT to get better ROI," she said. Metrics, such as internal benchmarking among user groups, troubleshooting and identifying problem areas, can create a better picture of the overall value from video investments, Jain said.
The MyVidexio portal is a free update, and is now available to all customers, regardless of subscription, the company said.
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