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AT&T, Blue Jeans partner to target mobile business video conferencing

AT&T and Blue Jeans Network launch joint business video conferencing service for easier mobile access for smartphone and tablet users.

AT&T announced a partnership with Blue Jeans Network this week to provide an adaptable business video conferencing system to connect users on PCs, room-based systems and particularly on mobile devices.

Blue Jeans' cloud-based video conferencing technology will be wrapped into a new service called "AT&T Video Meetings with Blue Jeans." The product will extend Blue Jeans' reach to AT&T business customers, while providing AT&T with a more flexible option to enable business video conferencing on mobile devices.

"Today, people expect convenient and effective ways to work together whether they are in the office, at home or on the road," Abhi Ingle, senior vice president for advanced solutions at AT&T Mobile and Business Solutions, said Tuesday in a joint statement with Blue Jeans.

Blue Jeans' strength is any-to-any connectivity

Blue Jeans provides hosted video bridges that enable users to collaborate on any device, VoIP platform or room-based video conferencing system. Last year, Blue Jeans announced integration with Lync, Microsoft's unified communications platform.

"Blue Jeans' trump card for success has been its any-to-any connectivity, providing multi-device and multivendor interoperability," Frost & Sullivan ICT analyst Roopam Jain said in an email.

Blue Jeans is expected to provide AT&T with a video conferencing product more affordable to smaller companies, Jain said.

"As service providers like AT&T look at enhancing the reach of video conferencing services beyond large telepresence deployments, partnerships with cloud service providers like Blue Jeans will open up new avenues for growth," Jain said.

The high cost of on-premises video conferencing equipment contributed in part to a drop in market revenue, according to International Data Corp. In the second quarter of this year, worldwide video conferencing equipment revenue fell 9% from the same period a year ago to $482 million.

In September, Blue Jeans debuted a video reporting, troubleshooting and analytics tool that gives IT teams historical and real-time insight into the performance of audio, video and Web-based conferences.

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