Want to stay in the know about unified communications? You can deepen your understanding of UC technology and the UC market by following these expert blogs.
A range of industry analysts, consultants and vendors keep tabs on the latest trends in the UC market through their blogs. From product announcements to advice on how to take advantage of an emerging aspect of UC, UC blogs provide valuable insight into the current state of and future predictions for the UC market.
Explore 16 of the top UC blogs below.
1. Nemertes Research
Nemertes is a research and advisory firm based in Mokena, Ill., that focuses on enterprise technology, including networking and security. The firm's analysts first began blogging in 2016 to provide insight into industry trends, news and research findings.
Blog authors Robin Gareiss, president and founder, and Irwin Lazar, vice president and service director, cover the UC, collaboration and contact center markets. For example, this post examines recent research on the types of organizations that see cost savings when shifting UC and contact center to the cloud. Another post examines the growth of team collaboration tools as work hubs and challenges facing intercompany collaboration.
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Intrado, formerly West Corp. (rebranded in 2019), is a cloud-based provider of enterprise collaboration services with headquarters in Omaha, Neb. The company, which was originally founded in 1986, has maintained industry blogs since 2011 with content produced by product managers and an in-house marketing team.
Intrado's UC blog covers topics such as contact center, collaboration and networking. This post, for example, provides insight into how software-defined WAN goes hand in hand with cloud-based UC. Another post examines how video can support successful collaboration among employees. In addition to traditional blog posts, Intrado also posts a video series, called "Whiteboard Fridays," where an employee uses a whiteboard to illustrate a technology or business concept.
RingCentral is a cloud-based enterprise communications provider based in Belmont, Calif. The company offers business communications services, including voice, messaging and video, as well as contact center services. RingCentral has maintained a blog since 2009, with content produced by an in-house content marketing team, company executives and occasional third-party contributors, such as industry consultants.
RingCentral's blog provides insight into various UC topics, including technology comparisons, contact center, collaboration and remote work. For example, this post discusses how multimedia messaging can complement phone and video services to better support group communications among co-workers and customer experience. Another post provides guidance on how IT leaders can support companywide adoption of new communications tools.
VoIPWatch is the industry blog of consultant Andy Abramson, who covers the telecommunications industry. He is also the founder of marketing consultancy Comunicano Inc., based in Del Mar, Calif. Abramson has maintained the blog since 2003 with a focus on voice over IP (VoIP), collaboration, video, mobile and other communications markets.
In this post, Abramson discusses how VoIP is finding new life in retail, as vendors like Microsoft and CounterPath announce offerings for retail workers. In another post, he discusses his experience using BlueJeans video for a customer service call and compares the experience to the traditional phone call.
Cisco is a provider of networking, communications and collaboration hardware and software based in San Francisco. The company began posting blog content on collaboration in 2014. Bloggers include members of the Cisco collaboration team, such as developers and product managers.
The UC blog content includes product updates for Cisco collaboration tools, such as Webex and Jabber, as well as general technology topics, such as messaging, video conferencing and security. Blog posts also include short tutorials to teach Cisco admins how to enable certain capabilities or features. This post, for example, provides information on enabling Cisco calling integrations in Microsoft Teams and Slack. Another post provides guidance for organizations weighing cloud and hybrid communications deployment options.
Fuze is a cloud communications provider based in Boston that specializes in supporting remote and distributed workforces. The company has maintained a blog since 2013 and focuses on product announcements, Q&As with Fuze employees and an array of UC topics, including security, video conferencing and telephony.
Fuze's blog features posts from executives and members of the product and content marketing teams. Blog coverage can be technical, such as this post, which provides guidance to organizations looking to upgrade legacy telephony infrastructure and explores more modern telephony options. Other posts take a more end user-focused approach, such as this post that provides a strategic roadmap and best practices for supporting video adoption across the enterprise.
7. Aragon Research
Aragon is a research and advisory firm with a focus on business technology based in Morgan Hill, Calif. The firm first began blogging about technology in 2011, and analysts Jim Lundy, Betsy Burton and Ken Dulaney cover most UC topics.
Their blog coverage includes insights into vendor news, market trends and general topics, such as cloud, digital transformation (DX), security and collaboration. In this post, Dulaney discusses why he believes collaboration vendors need to take advantage of voice recognition technology to enhance the employee collaboration experience. In this post, Lundy wrote about how organizations can use team collaboration tools to create a digital work hub to keep everyone on the same page with long- and short-term goals.
AVI-SPL is an audiovisual (AV) and collaboration technologies provider based in Tampa, Fla. The company began its blog in 2008 and covers AV in various aspects of daily life, including in collaborative business meeting spaces, education and government. AVI-SPL bloggers include the company's own editors and content marketing managers.
The vendor's blog offers tips, guides and how-to lists for AV-related topics, such as video conferencing and communications systems. One post discusses how to integrate video collaboration systems throughout an office, including conference rooms and employees' individual desktops. AVI-SPL bloggers also share information about the company's products and details about their upcoming webinars.
Unify is a software-based UC provider based in Munich and an Atos SE company. Atos, an IT service provider and consulting company based in Bezons, France, acquired Unify in 2015. Unify's blog features posts from the company's subject matter experts in several topic areas, including UC and collaboration (UCC).
While many blog posts highlight specific services Unify offers, the bloggers also provide useful information about remote work, the latest trends in communication systems, and ideas and predictions for the future of work. For example, one post highlights how AI can benefit collaborative communications in businesses, including automatic updates to contact lists and call classification based on topics of discussion.
10. Andrew Prokop
Andrew Prokop is a self-described Session Initiation Protocol (SIP) evangelist and a prominent UC blogger. He began his blog SIP Adventures in 2013 and rebranded to Tao, Zen, and Tomorrow in February because he began to look more at the future of communications than strictly at SIP functions. As the former name suggests, Prokop's blog covered SIP extensively and still covers the protocol, yet it also explores topics such as virtual agents, AI and session border controllers (SBCs).
Prokop begins most of his blog posts with a relevant or inspirational quote, and his narrative explanations aid a reader's understanding and comprehension of these complex topics. In one post, Prokop discusses how to enable remote workforces and resolve specific pain points while doing so, such as SBCs vs. VPN, SIP vs. H.323 and legacy UC systems. Another post demonstrates Prokop's hands-on UC expertise and explores what UC pros can do with Avaya's communications platform as a service (CPaaS), Avaya OneCloud.
11. Frost & Sullivan
Frost & Sullivan is a consulting firm based in San Antonio that focuses on business market research, analysis and consulting. The firm's analysts began to blog about cloud services and DX -- which often include UCC posts -- in 2000. UC-specific bloggers include Michael Brandenburg, infrastructure and UCC analyst, and Alaa Saayed, information and communications technology industry director.
Analysts post research findings on the firm's blog, as well as market observations and predictions related to their research field. One example is a post that explores how innovative, cloud-based communications systems are the new frontier in enterprise communications and how these platforms drive DX. Another post touts the benefits of hybrid communications infrastructure, which combines cloud-based and on-premises communications systems to better meet business objectives.
Vyopta is a UC analytics company based in Austin. Vyopta's blog -- which dates back to 2013 -- is strictly UC content. The blog features posts from business writers about Vyopta's own products, as well as helpful insights, guides and advice in areas from troubleshooting packet loss to annual industry conferences.
The blog's goal is to promote best practices for organizations to make the most of their UC investments. One post discusses how on-premises UC systems remain critical despite the increase in cloud-based communications systems and remote work because on-premises systems may cost less and have higher reliability than cloud services. Another post provides advice on how to effectively use collaboration spaces to reduce overall IT costs and what to look for in collaboration platforms to enhance meetings and meeting spaces.
13. Zeus Kerravala
Zeus Kerravala is the founder and principal analyst of ZK Research, a market research company based in Acton, Mass. Kerravala began his blog in 2008 and, since then, has covered various areas of technology, including UC, networking and cloud environments.
Kerravala's blog typically offers commentary on vendor operations, including acquisitions and product releases, as well as tips and observations regarding current events in technology industries. His posts showcase his deep understanding of these markets, how keenly aware he is of the latest trends in UC and other technologies, and where the market may head.
NTT Cloud Communications is a telecommunications company based in Tokyo. UCC provider Arkadin was a subsidiary of NTT Communications Group, and the company rebranded to NTT's cloud communications division in late 2019. NTT's subject matter experts are the bloggers, and they have covered digital and enhanced workspaces with UC and cloud services since 2013.
The blog highlights collaboration, mobility and other technology trends in digital workspaces. Bloggers also answer FAQs and provide detailed steps and best practices to improve business operations with UC. One post details how UC services can enable seamless communication for businesses with remote workforces and explores what a company's UC strategy should look like. Another post explores the related topic of UC's effect on modern workplaces and how UC enables a flexible infrastructure for employees both inside and outside of offices.
Tsahi Levent-Levi runs BlogGeek.me, and he is an independent analyst and consultant for Web Real-Time Communications (WebRTC). He began his blog in 2012 and provides deep dives into communications technology -- primarily, WebRTC -- as well as general market commentary. Levent-Levi also covers CPaaS, VoIP, and disruption in the UC and networking industries.
Levent-Levi's blog commonly delves into the ins and outs of WebRTC and provides detailed diagrams and graphics for readers. For example, one post explores different types of WebRTC servers, and Levent-Levi lays out the different types, defines each one and explores their potential roles in business operations. Other than WebRTC, another post looks at the role of CPaaS in the future of UC services and the role of cloud services in the future of CPaaS.
TalkingPointz is the industry blog of Dave Michels, an enterprise communications analyst based in Boulder, Colo. Michels is also the founder of research and consulting firm Buffalo Communications Inc. He has maintained the blog since 2007, which also includes podcasts, videos and interviews with industry analysts and vendors. While TalkingPointz offers some free content for readers, other content, such as research notes and insider articles, are behind a member paywall.
On the blog, Michels provides insight into all aspects of the UC industry, including cloud, collaboration, video and VoIP. In one post, he provides analysis of Atos and RingCentral's expanded partnership with the announcement of Unify Office by RingCentral offering. In a video post, Michels discusses his thoughts on new meetings features coming to Microsoft Teams.