The future of video conferencing? The picture is promising

AI, access and analytics frame video conferencing's future

Video conferencing has come a long way from the early days of telepresence suites and nascent desktop services. Now users can make video calls from anywhere -- the road, a boardroom or an ad hoc huddle space.

But the future of video conferencing promises more than reliable, high-quality calls. While call quality is important and most vendors support high-definition video, video conferencing is more than just video.

Video conferencing vendors are differentiating their services by offering features and capabilities that enhance the productivity of meetings. Some vendors are using AI to introduce capabilities like real-time transcription and translation. Other productivity-enhancing features include the ability to share short videos clips from a meeting and integrations with business applications, such as CRM, project management and team collaboration.

Analytics have evolved to measure more than the video system's performance and can now provide insight into how effective meetings are. Analytics tools can measure meeting productivity by tracking the number of participants on a call, how often participants speak and how participants are using meeting rooms.

Meeting rooms are also influencing the future of video conferencing. With video conferencing systems no longer limited to the boardroom, organizations have more freedom to deploy video in ways that enhance productivity. For example, as huddle rooms grow more popular to support small group and ad hoc meetings, vendors have begun offering flexible, low-cost systems that enable organizations to deploy the system that fits the collaboration and productivity needs of their employees.

The future of video conferencing is all about productivity. From AI-driven features to flexible room systems, video conferencing services are all about making meetings more collaborative and productive.