Buyer's Guide

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A guide to choosing the best video conferencing tool for your business

There's no definitive choice: Whether cloud, on premises or hybrid, the best video conferencing tools are the ones that best align with a company's video collaboration needs. See which service is right for you.


The growth of video conferencing technology has been undeniable. What used to be only for large companies and executives now works for smaller businesses and all employees. For businesses, the question used to be if they should purchase video conferencing technology. It's not a question of if anymore; it's a question of which is the best video conferencing tool for their companies.

New players have come to challenge the old guard, and the number of video conferencing vendors has grown. This buyer's guide provides IT buyers a roadmap to selecting the best video conferencing tools that meet their companies' needs.

The biggest change to hit the video conferencing industry has been cloud technology. Before the cloud, companies that wished to employ video conferencing technology needed to implement a complex infrastructure on premises and install proprietary hardware. The cloud has essentially dissolved that infrastructure and made video conferencing products more affordable, while still maintaining the quality of an on-premises system.

The ubiquity of mobile devices has made users more comfortable with video collaboration. Because of that comfort, video conferencing is working its way into project workflows, even if the company hasn't formally adopted a video conferencing tool.

Smaller businesses and growing companies are beginning to experience the benefits of the flexibility and increased productivity that video conferencing systems enable. Larger companies are seeing the benefit of cloud-based video conferencing tools, too.

That's not to say there's no place for on-premises video conferencing. Nor are all cloud video conferencing tools built the same. Some businesses have a mixture of cloud and on-premises tools. There are industries that require the security and ownership that only come with on-premises video conferencing products.

While the need for video conferencing is apparent, the choice of which vendor is not. Picking the best video conferencing tool that works in certain business scenarios is a surefire way for a company to succeed in its communications strategy.

1What is?-

The video conference boom

In previous years, video conferencing was only for large companies, big meeting rooms and executives. Cloud-based video conferencing options have risen up. Users are now collaborating in SMBs, in huddle rooms and outside the office. See how the video conferencing market has changed.


Cloud technology gives momentum to video conferencing progress

Stodgy, stiff video conferencing systems are being replaced by more agile, cloud and hybrid options, and businesses of all sizes are taking notice. Continue Reading

2Do I need?-

Adopting video conferencing is no longer out of reach

Before cloud and software as a service, the best video conferencing services were regulated to the board room and to large companies, and only for internal use. Now, they're available and affordable to most businesses. Here are reasons why businesses should be purchasing video conferencing tools.


Use cases for video conferencing tools

The growth of huddle rooms and low-cost webcam-type technology are making businesses look at video conferencing products. Vendors are responding with flexible video conferencing tools. Continue Reading

3How to buy-

Factors to weigh when assessing video conferencing tools

For most businesses, making the call on which video conferencing tool to choose is as simple as choosing between on-premises or cloud products, but there are finer points to assess. A company's ability to manage a network or an enterprise's need for a firewall could determine what is the best video conferencing system for its needs.


Buying criteria for video conferencing tools

From the number of users needed to the capability of its IT team, there are aspects to video conferencing tools that a company should assess beyond the cloud or on-premises choice. Continue Reading

4Which should I buy?-

Selecting the best video conferencing tool that's right for you

A business should select a video conferencing tool based on its needs. The capabilities, deployment options and business models of video conference vendors differ greatly. Guided by internal and external research and expert insight, here's an assessment of just a few of the vendors in the space and how they fit certain business scenarios.


Which video conferencing tool is right for you?

To find out the best video conferencing vendor that meets its needs, a business should match its needs with the product's capabilities and deployment models. Continue Reading

5Product overviews-

Assessing video conferencing vendors

Before deciding which product to purchase, read these in-depth overviews that cover technical specifications, pricing and licensing information, and support options for video conferencing tools in the market today.


Connect different manufacturers' video systems with Blue Jeans

Blue Jeans' video conferencing tools let businesses connect or transition to another proprietary video system, and it has recently delved into the streaming and webinar space. Continue Reading


Cisco provides holistic video conferencing system

With its line of hardware video endpoints, its new interoperability video bridge and video infrastructure offerings, Cisco gives large and midsize businesses an end-to-end video system. Continue Reading


Find cloud-based web conferencing in Cisco's WebEx

WebEx scales up in price and function to match users' and enterprises' video conferencing needs. Continue Reading


Citrix GoTo family is go-to video conferencing products for enterprises

Be it the free GoToMeeting, or the large-scale GoToWebinar, businesses of all sizes will find solid video conferencing tools in Citrix's GoTo family. Continue Reading


Lifesize evolves into cloud-based video conferencing tool

Using its expertise in video endpoints, Lifesize uses the cloud to its advantage to provide users high-quality video conferencing on a scalable pricing model. Continue Reading


Skype for Business works for businesses of all sizes

Whether it's used as a stand-alone tool or integrated into the larger Office 365 package, Skype for Business is a video conferencing tool that works for consumers or the enterprise. Continue Reading


Exploring Polycom's on-premises video conferencing tools

With its three categories of video endpoints -- RealPresence, Room and Immersive -- Polycom offers large enterprises an extensive video conferencing system. Continue Reading


Zoom video conferencing tools focus on supporting SMBs

Zoom's cloud-based video conferencing lets users connect via mobile and desktop devices, as well as through traditional video systems. Continue Reading

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