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New Gartner Magic Quadrant reflects content collaboration evolution

Gartner has unveiled a new Magic Quadrant report for content collaboration platforms as file synchronization and sharing becomes more collaborative and workflow-centric.

The report originally focused on the enterprise file synchronization and sharing market. Gartner updated the report to reflect the market’s evolution toward content-based collaboration among individuals and teams, digital transformation and content management.

By 2020, 80% of large and midsize organizations will have deployed one or more content collaboration platforms as part of their content productivity and collaboration strategy, according to the report.

Content collaboration platforms are evaluated in the report as standalone products with file sync and sharing as their core capabilities. But the platforms also offer collaboration and content management features and include integrations with cloud collaboration suites such as Microsoft Office 365 and Google G Suite.

The content collaboration market also touches the team collaboration market. Content collaboration vendors, for instance, have integrated their products with team collaboration services such as Slack, Microsoft Teams and Cisco Spark.

Content collaboration products may also include APIs and other tools that can integrate with services and clients that are not native to the platform. APIs also allow organizations and developers to build apps around the content collaboration capabilities.

Several factors are driving the adoption of content collaboration platforms, according to the report. Many organizations are deploying these platforms to support productivity and collaboration for mobile and remote workers. Content collaboration platforms are also part of organizations’ cloud storage adoption strategies.

Organizations are also turning to content collaboration platforms as they reevaluate their on-premises investments. Some organizations are looking to deploy content collaboration platforms to replace traditional, on-premises content storage services, while others are looking to these platforms to modernize their network storage infrastructure.

In the Magic Quadrant report, Box, Microsoft OneDrive for Business, Dropbox, Citrix, Google Drive, Axway Syncplicity and Egnyte were named leaders. BlackBerry and Accellion were named visionaries. Intralinks by Synchronoss, Thru, Ctera and HighQ were named niche players.