For seven seasons, Jack Bauer has rid the world of hundreds of terrorists, multiple nuclear bombs, and biological threats on Fox’s hit show 24. He didn’t do it alone — he had a trusty team of support, including Chloe on tech support, and Tony and Bill on tactical support. However, there was another key element to Jack’s success — Cisco WebEx, Cisco TelePresence and Cisco Unified Communications, as well as other Cisco products. Cisco sponsored this season and the past few seasons, and you could even get glimpses of the technology as they played integral parts of the plot lines.
For example, when President Allison Taylor (yet another reason I love this show — seasons ago, they debuted David Palmer as the first black president, and now Allison Taylor as the first woman president, who far out-acts Geena Davis from Commander in Chief) signs an executive pardon for a seemingly trustworthy source, she uses Cisco WebEx to electronically transfer her signature. An impending attack was taking place in DC, and he was the only person near the missiles who could help them, but he had a small window of opportunity. Time was of the essence, and the electronic signature was the best way to save time. Thanks to the product placement from Cisco, and a ringing endorsement from the head FBI agent (“We’ve already…set it up via WebEx, it’ll be able to give us a secure digital signature,” Agent Moss says), she was able to get her signature on the pardon to the source immediately and allow for the mission to take place.
When the acting heads of the group responsible for the day’s terrorist attacks decide to “meet” and discuss the next course of action after their plans had been foiled, they use a fancy UC product to do so, which allowed for roundtable discussion with private messaging and a button that allowed them “raise their hands,” but it also allowed for their anonymity with voice disguisers and a blank avatar per user (A driving part of the plot was that the group responsible for the attacks was unaware of each others’ identities, knowing only that they had the same vested interest in attacking American targets.). The UC product also allowed for document transfer among the members of the call. While Cisco was heavily shown in other scenes, I could not find any trace of a Cisco trademark in this scene — perhaps they don’t want to be associated with terrorists.
Then, in the season finale, a three-screen Cisco TelePresence setup allowed the Attorney General to question the President’s daughter and acting chief-of-staff, Olivia Taylor, about her role in the death of Jonas Hodges, who was suspected of treason and killed while in FBI custody. TelePresence allowed the AG, along with two other Justice Department agents, to interview Olivia with each person on a separate screen, and a safe network to make sure no hackers would get any of Olivia’s testimony. With clear detail in each person’s face, it would be more difficult to lie about a question, as she had three people watching her body language. It also allowed the AG to upload phone records and documents to Olivia, who was stowed away at the White House after the day’s events (including a siege at the White House and a DC biological weapon bomb scare), so she could verify them remotely and securely during the call without leaving the White House or setting up a separate secure line. Of course, it was all for naught, as Olivia later crumbled and fessed up to hiring someone to kill Hodges.
You can see all of these clips and more from past seasons on the Cisco website. Who knows how Cisco TelePresence or Cisco WebEx will aid Jack Bauer during season eight of 24, as he takes on a whole new set of technologically savvy terrorists?