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Avaya and Genband setting crosshairs on carrier class enterprise customers

Users want and expect interoperability and reliability from their UC and collaboration tools. As enterprises learn to pick and choose the right vendor to match their unique business goals, vendors typically rely on their channel partner’s expertise within certain market verticals for deeper insight into what features these businesses actually need.

Industries — such as healthcare, education and finance — all require a specialized tools for communication and collaboration.  UC vendor Avaya and Genband, an IP infrastructure provider, have expanded their partnership with the hopes of targeting “carrier-class” enterprise customers, or large higher education, health care, government and finance organizations.

The two companies will actually recombine elements of Nortel Networks, both Nortel’s carrier VoIP and applications software unit now owned by Genband and Nortel’s enterprise segment, scooped up by Avaya in 2009. The extended collaboration is about continuing to support the existing customer base of Avaya Communications Server 2100 (CS 2100) and Avaya SL-100 products — a definite plus for former Nortel users who will still be able to use of their legacy assets.

And Avaya and Genband will continue to target niche enterprise customers. “UC needs to be carrier class and beyond reliable. For government and health care in particular, downtime is intolerable — we’re talking about lives on the line,” said Richard Travis, senior product manager for Avaya.

“It’s really about enabling these industries with  applications for video conferencing and emergency notification services,” Travis said, noting that the Avaya Aura and Genband Genius platform will enable customers to take advantage of any new features along the way.

It’s been a bumpy ride for Nortel customers since the company went bankrupt three years ago, but the new roadmap should help to put more minds at ease, Travis said.

“Customers are kind of in a wait and see mode,” he added.

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