The question of whether customer service chatbots will decrease the need for contact-center agents is definitely...
a hot-button issue, as it touches on conflicting priorities that need to be balanced. On one hand, chatbots can automate low-skill functions and reduce labor requirements, which is the largest cost factor in running a contact center. But this should also free up contact-center agents to focus on more high-touch forms of customer service, where personalization makes all the difference.
Currently, customer service chatbots have limited capabilities, but their usage is growing, as contact centers face pressure to reduce costs and provide 24/7 service. In theory, as this trend continues, there will be less need for live agents. But we have a long way to go before contact-center agents can be replaced outright.
Realistically, most customers prefer dealing with live agents, so contact centers need to make judicious use of their resources. This is where artificial intelligence and intelligent call-routing capabilities come into play. Over time, customer service chatbots will learn how each customer prefers self-service options. They will also learn the ideal time to move a session to a live agent -- not just any contact-center agent, but the right agent for the particular situation.
Forward-thinking contact centers recognize the need for both live agents and chatbots, and don't view customer service chatbots strictly as a cost reduction move. While today's digital natives have a growing preference for self-service, customers in general will still demand the live agent experience for certain needs.
To balance these needs and generational differences, contact centers must view chatbots as complementing live agents, rather than replacing them. The desired result is to deliver the best of both worlds -- high touch and high tech -- which aligns well with today's customer expectations.
Do you have a question for Jon Arnold or any other experts? Ask your enterprise-specific questions today! (All questions are treated anonymously.)
The ethics of chatbots in the contact center
How chatbots and AI will affect the workforce
Boost contact-center agents with new tools and techniques
Dig Deeper on Developing a UC Strategy
Related Q&A from Jon Arnold
Some form of remote work is likely here to stay, even as the worst of the pandemic seems to be over. But employees need the right technologies if ... Continue Reading
Organizations have a few options to approach low-touch and touchless meeting rooms. BYOD and employee smartphones are one method to support social ... Continue Reading
The strain of being on camera all day is beginning to make its mark. Companies are reevaluating the role telephony may play as workers return to the ... Continue Reading