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Understanding customer acceptance

What does customer acceptance mainly depend on?

Customer acceptance depends on familiarity and the degree of awareness and use of any given tool. The more people using them, the more valuable they become. Text messaging has been culturally accepted as a standard communication practice by most people and IM will likely follow a similar path as people gain greater exposure to its use and value. A good example of this is Skype, an international company that includes text messaging with IM within a VoIP calling system, and is taking IM to the next level with the addition of voice communication capabilities. Combining several methods of communication give users the flexibility to use the best method for the task at hand. And, as communications applications continue to evolve, the medium, addresses, and the location will become irrelevant.

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