That said, your phone company is in no hurry to offer you VoIP because they have so much invested in the service you have already, and they are naturally averse to killing off the goose with the golden egg. On the other hand, your cable company sees VoIP as the perfect ticket to go after the phone company's subscribers, and they're having a lot of success doing just that. So, you're more likely to hear about VoIP -- and subscribe to it -- from them. However, you'll typically be buying VoIP as part of a bundle that includes cable TV and Internet service. Most people don't normally associate telephony with their cable provider, so it will take some time for this to become a more mainstream idea.
Interestingly, under optimal conditions, VoIP is actually superior to regular telephony, and that would be a great reason to buy it. However, it will be some time before IP networks totally displace the PSTN, and until then, it will be difficult to sell VoIP on this basis. Today, VoIP's main appeal is cost savings, but for many people, their telephony dollars are better spent on cell phones, and as such, VoIP often comes out a distant second when these decisions are being made.
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