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When evaluating CPaaS vendors, enterprises should consider four important attributes: feature set, pricing, longevity and business terms.
1. Feature set. First and foremost, a communications platform as a service (CPaaS) platform should mesh nicely with the current and future feature sets in your organization. If your future plans do not align with a CPaaS vendor's current offering, determine if your plans align with the platform's future direction.
Another important aspect of the feature set is the time to market using the CPaaS platform. In some cases, an implementation may take longer because of the complexity of the APIs provided. In other cases, CPaaS vendors have already put in the work that will reduce development time.
2. Pricing. Low pricing is nice, but generally not an issue for organizations. Some organizations might complain about the high prices of CPaaS vendors. But most organizations choose higher-priced CPaaS vendors in favor of better performance.
CPaaS vendors vary in their stability, downtimes and network qualities. You should align your business model with the available pricing models of the CPaaS vendor you choose.
3. Longevity. The CPaaS market is somewhat volatile. Many CPaaS vendors start off with a bang, only to crumble later or get acquired and taken off the market. Many organizations switch from one vendor to another because of these events. So, look for CPaaS vendors that are less likely to be acquired and taken off the market.
Think twice before going to large unified communications vendors that have added CPaaS to their existing products or have launched a new CPaaS offering. These vendors might not be fully invested in their CPaaS products.
4. Business terms. Make sure the business terms by which the CPaaS vendor operates suit your needs. These terms include location of its data servers, support work hours, availability and contents of a service-level agreement.
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