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How do you choose between public and private cloud video conferencing?

Organizations looking to move video conferencing to the cloud should evaluate deployment options carefully. Learn the pros and cons of public and private cloud video.

Enterprises need to consider a few different scenarios with cloud video conferencing. First, a business might not have any video conferencing and would be starting from scratch. Second, a business might be using a legacy system and looking to augment or replace it with cloud video conferencing. Finally, some businesses are using hosted video services in a public cloud, but they're having second thoughts.

In all cases, the starting point is to understand the three basic cloud deployment models: public, private and hybrid. The main benefit of private cloud video is retaining more control over the application. This is especially true if partnering with a private cloud provider that has expertise in applications like video. Public clouds are more generic, but they're cost-efficient and can be a great choice for applications that are highly standardized.

Video, on the other hand, is an application that can be highly customized. Enterprises need to manage a range of vendor interoperability challenges, but the user experience is highly personal. Many variables can affect the quality of a cloud video conferencing session, such as bandwidth availability, lighting and audio quality.

Private clouds are more costly than public clouds, but they provide users with more options for customization and flexibility for new types of services.

Private cloud video conferencing offers other important benefits, mainly data security for healthcare, financial services or government deployments. Also, with private cloud video conferencing, you don't have to share resources like you would in a multi-tenant public cloud, and a private network lets you bypass the less secure public internet.

Do you have a question for Jon Arnold or any other experts? Ask your enterprise-specific questions today! (All questions are treated anonymously.)

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How would you compare public and private cloud video services?
Interestingly there's only a brief hat tip to Hybrid Cloud video.  There aren't that many products in this category, but there are distinct advantages. This is especially true when using a 'software defined' collaboration solution.
- Internal communications remains 'on net', usually ensuring better performance and representing a reduced security risk
- External users can connect to an external video server so the traffic exchanged is between trusted systems.
- Rapid expansion to new locations, independent of how far.  Growing to a new city, state, country and even continent becomes transparent (depends on network access of course).
- A quality solution also includes redundancy, resilience and automated load balancing for clients and servers, again delivering improved performance.

Improvements in bandwidth, access, reliability and reduced cost have converged to make Hybrid a far more interesting and valuable solution than relying solely on one type of access or another.