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Presuming you have already considered end-user needs before choosing a video conferencing system vendor, you have...
already identified specific use cases and how comfortable employees will be with this technology. Ease of use is a critical factor in driving mainstream adoption of video and it varies from vendor to vendor.
Even after taking all this into account, IT can still perform other tasks once a video conferencing system has been deployed. Most importantly, basic training is needed to educate employees -- not just how to use video technology, but how to engage with it. Today's video conferencing systems can be as easy to use as a traditional telephone; and while employees should not require much training, a little will go a long way. The perception of legacy video's complexity is still with us, and initial training can quickly change that.
Another aspect of training will be to help employees get the most value from video. Not everyone is comfortable being on camera, but showing how video can make for a richer communications experience can help employees overcome their concerns. To do this, training should focus on identifying the use cases where video is most effective. Not every call or meeting requires video, and the key is for employees to see how flexible video can be. Once this is addressed, employees will see how easy ad hoc collaboration is and how video can be used in new ways.
To ensure video is used on a regular basis, IT must also provide on-demand support to manage problems as they happen. Since the video conferencing system will be new for many employees, many issues will be basic. Without proper support, you risk losing employees' interest in continuing with video. Your video vendor should be able to provide troubleshooting resources, and making these easily accessible to end users should be a key part of your video deployment plan.
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