This would certainly vary between sources, what you chose to track and your rights to the data itself. For example, UC vendor Avaya believes that big data is key for unified communications because the data mined from unified communications traffic and contact centers could give customers better experiences. Similarly, this news article believes that big data is the largest unexploited source of business intelligence. All unified communications traffic is currently unstructured data -- meaning traffic like video, social media comments and text messages are not incorporated into corporate databases. If UC traffic were accounted for, businesses could better serve their customers. While most of today's big data comes from structured data, analytics companies are finding ways to garner information from unstructured data, like unified communications traffic, to eventually become part of big data business intelligence, which can greatly improve business processes.
For more information:
- See SearchNetworking.com's big data essentials guide to make the most of your analytics strategies.
- Read this book chapter, Introduction to Mining Unstructured Data, from the book Mining the Talk from International Business Machines Corporation.
- Download this free ebook from TechTarget: Big data business intelligence and analytics.
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