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Today's work environment is in the early stage of a transformation driven by communication-related technology. We're well beyond a world where employees are deskbound, tethered by their phones and PCs. In that old environment, collaboration was a phone call or a few email messages away, and most employees were relatively close to each other.
Now, two trends have spurred virtual organizations, distributed workplaces and the need for real-time collaboration tools. First is management's desire to leverage IP-based technologies for decentralized growth. This is very attractive for reducing operational expenses and to better serve a global customer base.
Second is the advent of mobile broadband and smartphones. While this trend is driven by the consumer space, it has extended the always-on world to the workplace. This has led to unintended consequences where employees now work longer and harder than ever before.
Because of these trends, team members are less likely to collaborate in person. Employees are rarely in the same place anymore and are often in transit when needed for meetings.
Even when employees are in close proximity, it's not always convenient to meet in person. Of course, they can get work done over the phone or with near real-time applications like email or IM. But the speed of business now dictates the need for real-time collaboration tools. Never before has the need for real-time collaboration tools and conferencing applications been greater.
Moreover, cloud-based offerings are cost-effective and have powerful capabilities that go well beyond communication. UC as a service (UCaaS) platforms are increasingly tied into workflows to make business processes more effective, and that makes collaboration more productive with less effort.
Real-time collaboration offerings are getting better all the time, and while enterprises can keep using legacy tools, they simply won't get the job done fast enough with today's dispersed workforce. UCaaS offerings have been developed specifically to make real-time collaboration easier, and if that's what your competitors are using, it won't be long until your customers notice.
By the time you notice, it might be too late. But the good news is it won't take long to deploy UCaaS and keep pace with the competition.
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