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BroadSoft PaaS product adds to cache of cloud services

In UC news, BroadSoft launches a PaaS product that aims to accelerate the delivery of cloud services to enterprises. Meanwhile, the Amium app targets external collaboration.

Cloud-based unified communications company BroadSoft Inc. has launched BroadCloud platform as a service, a product...

that enables service providers to offer customizable communications and collaboration services. The platform-as-a-service product is a managed cloud infrastructure residing in BroadSoft data centers.   

BroadSoft, based in Gaithersburg, Md., provides software to telecommunications service providers that deliver the hosted, cloud-based unified communications to enterprise customers.

The BroadCloud platform as a service, or PaaS, is part of the BroadCloud platform that powers BroadSoft Business, an integrated portfolio of cloud, unified communications, team collaboration and contact-center applications. The PaaS product delivers cloud communications based on the BroadSoft Business suite, which includes three core apps: UC-One, Team-One and CC-One, with BroadSoft Hub providing contextual intelligence across the platform.

According to BroadSoft, the BroadCloud PaaS product enables service providers to develop differentiated, on-demand cloud unified communications and collaboration services, accelerate delivery of services and minimize nonstrategic expenditures.

According to a report from Frost & Sullivan, a research firm based in San Antonio, a global transformation to cloud-based services is underway with 45% of telecom providers planning to deploy a turnkey service hosted and operated by a third-party company.

In other BroadSoft news, the company reported a net loss last week of $10.5 million in its first quarter. BroadSoft stock tumbled last week after it missed revenue expectations and cut its revenue guidance.   

Amium collaboration platform targets external users

Collaboration software provider AeroFS, based in Palo Alto, Calif., unveiled a new release of its Amium cloud-based collaboration platform that offers users the ability to collaborate with people outside their organizations. Amium's external collaboration capability -- a free service -- allows individuals and teams to work with outside users, such as customers, partners and contractors.

Amium gives external users and work teams the same internal collaboration features with real-time updates, communication and project management. Users can collaborate with others outside a team by inviting them to a project.

Amium also offers group and direct messaging with automated file syncing and updating while maintaining an audit trail of interactions and feedback from every internal and external user. The new app offers a centralized repository for all files and conversations and the ability to manage workflows, conversations and activity feeds.

The lack of external collaboration has been a problem for many collaboration apps, such as Slack, Cisco Spark and Microsoft Teams. Often, employees can't use the apps to communicate with people outside their organizations. In March 2017, cloud communications provider 8x8 Inc. acquired Sameroom, an interoperability platform that lets employees, customers and partners collaborate across disparate team messaging services.

The latest release of Amium is available on Mac, Windows and Linux, as well as iOS and Android. Amium is free and includes up to two projects and 2 GB of file storage. Users can upgrade for unlimited projects and 100 GB of file storage per user for $9 per user per month.

Mobile messaging app targets large groups

Mobilize, a messaging platform for large groups, has launched a mobile application that aims to fill an industry gap for scalable and structured mobile messaging communication to reach groups and network partners. The app, now available for download at the app store, is built to enable communications for tens of thousands of contacts.

Mobile messaging services -- such as Slack, Google Groups and Yammer -- can't scale effectively to facilitate conversations between thousands of people, Mobilize said in statement. The new app allows users to send group and targeted messages, organize topic-based threads and manage multichannel communications.

San Francisco-based Mobilize created the app in partnership with MetaLab, the app design firm behind Slack. Available on iOS, Mobilize is free for up to 100 members with nonprofit, business and enterprise plans for larger groups. The app includes:

  • Member management and organization: Store member and contact data in one network directory with synced and customizable profiles that can be organized into subgroups. Users can also publish an external registration form to sign up new members.
  • Multichannel communications: Enables organizations to message their entire network or send targeted messages via SMS and email. Companies can also organize communications among large groups by topic. 
  • Events and polls: The app posts events to users' calendars. Users can reply from their email, calendar or on Mobilize. Organizations can increase engagement and measure sentiment with member polls.
  • Group-level analytics and network dashboard: Track member growth, post activity and engagement rates. Managers can conduct follow-up actions. 

Next Steps

Choose the right PaaS product for application development.

Evaluate the market for communications platform as a service.

Consider these features when selecting collaboration tools.

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