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RingCentral announces new SaaS apps integration partnership

In UC news, RingCentral announces a partnership for SaaS apps integration, while the wearables market is expected to see a surge in shipments for enterprise and industrial use cases.

Cloud communications provider RingCentral Inc. has announced an integration with Web app automation service Zapier...

Inc. that embeds RingCentral Office, a cloud phone system, into more than 500 workplace software as a service, or SaaS, apps. The apps integration makes voice and messaging capabilities part of everyday business workflows.

Web app automation services allow users to create workflows based on specific activity on an app. Any business currently using the Zapier service to automate custom workflows can use the integration to improve customer service and streamline internal communication. The apps integration exists on the Zapier platform and does not require organizations to deploy development resources to enable RingCentral capabilities.

The SaaS apps integration allows organizations to set automated responses for missed calls through SMS, Gmail or team messaging with Glip. It also allows users to send an email response through Gmail upon receipt of a new voicemail, and create Salesforce or Intercom tickets in response to phone calls from specific numbers.

The partnership should help enterprises embed communication functions into their business apps to improve efficiency for internal and external communication.

Wearables finding their place in enterprises

The wearables market is seeing growing momentum in enterprise and industrial environments, as businesses conduct trials and plan deployments, according to a report from market research firm Tractica LLC.

The report forecasted that worldwide shipments for enterprise and industrial wearable devices will increase from 2.3 million in 2015 to 66.4 million units annually by 2021. During that time, an estimated total of 171.9 million wearables are expected to be shipped.

"In the past year, the enterprise and industrial wearables market has moved into an implementation phase, with the focus shifting from public announcements to the work that needs to be done behind the scenes to get wearables rolled out at commercial scale," said Aditya Kaul, research director at Tractica in Boulder, Colo.

The primary devices used and trialed in the enterprise and industrial wearables market are smartwatches, fitness trackers, body sensors and smart glasses, according to the report. Use cases range from the adoption of fitness trackers in corporate wellness programs to enterprise-focused app development for smartwatches. The report found new use cases are in development, such as wearable cameras in retail settings and baseball caps fitted with sensors that track the fatigue of workers at mining sites.

The report found key industry vendors include Apple, Google, Fitbit, Microsoft and SAP.

Ramp, Wowza team up for multicast video

Video management provider Ramp has announced an end-to-end streaming service for HTML5 multicast video across the enterprise. The service leverages technology from Wowza Media Systems LLC, a software and cloud-based service provider that offers video and audio streaming.

The integration with Wowza for the standards-based service follows Microsoft's announcement that its Silverlight multicasting service is near end of life, leading organizations to need a new way to broadcast high-volume live video efficiently across the WAN.

With Ramp's multicast video service, enterprises can stream live video webcasts to any browser that supports HTML, including Chrome, Firefox and Internet Explorer.

Steve Vonder Haar, senior analyst at Wainhouse Research LLC, in Duxbury, Mass., said enterprises are exploring new ways to livestream video to hundreds or thousands of users across global networks efficiently and securely, and tend to gravitate toward single-vendor services. But product partnerships like Ramp and Wowza's integration around a single standard gives enterprises more platform options to consider beyond a single-vendor service.

Next Steps

The next big thing in the wearables market

Embedded communications drives business app productivity

Enterprises need streaming video services

Dig Deeper on Mobile Unified Communications

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How could your organization use wearable devices?
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Way too general a question, somewhat akin to "how will you use technology?" OTOH, our work is often done in the field so we would adopt sensors and smart glasses and wearable cameras. How will we use them...? Won't know until we work with them for a while, but wearables cameras (as opposed to sensors) will be put to work quickly.
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