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UC blogs: Twilio adds WebRTC video

In this week's blogs, analysts discuss Twilio's move into WebRTC video and Avaya increasing workforce optimization support for SMBs.

Consultant Tsahi Levent-Levi discusses Twilio announcing it has added WebRTC-based video to its cloud communication...

platform. Levent-Levi says although WebRTC is built into Twilio's offerings, the vendor is relatively unknown in the WebRTC space because of its lack of video support.

Levent-Levi believes Twilio's addition of video is more about serving its existing customer base than attracting new customers. How customers use the new video offering should help Twilio determine its video roadmap. However, other vendors in the WebRTC space should be concerned, as video gives Twilio the ability to compete with big-name WebRTC vendors like TokBox, Levent-Levi writes.

Read more about how adding WebRTC video helps Twilio compete.

Avaya builds workforce optimization services for SMBs

Nemertes Research Analyst Lisa Durant discusses Avaya's acquisition of workforce optimization vendor KnoahSoft to support small and midsize businesses. Durant writes that Avaya has been building up its SMB strategy over the past year, and the acquisition shows that Avaya understands that smaller customers have complex workforce optimization (WFO) needs.

In the Nemertes 2014-2015 Enterprise Technology Benchmark, 59% of organizations reported using workforce management tools, with leaders in SMBs reporting the same need for WFO tools as larger enterprises. With this acquisition, Avaya customers will now have the choice between Avaya's Aura WFO service or KnoahSoft's WFO service.

Read more about how KnoahSoft's service fills holes in Avaya's SMB portfolio.

Saba's collaboration offerings making waves in HR

Wainhouse Research Senior Analyst Alan Greenberg discusses his thoughts on attending Saba's customer and analyst event and how collaboration makes the cloud-based human resources software vendor stand out in the market.

Greenberg writes that he met with enterprise customers to discuss how they use a mix of Saba's offerings, like its learning management system and collaboration service. He was surprised to discover that many enterprises are opting to use Saba's Web conferencing service rather than GoToMeeting and WebEx.

Greenberg writes that Saba differentiates itself from a crowded market of learning management systems providers by blending its services into an effective enterprise suite.

Read more about how Saba's acquisition by an investor group will help the vendor compete.

Next Steps

Twilio API embeds UC into existing sites and apps

Workforce optimization isn't just for the call center

Dig Deeper on Collaborative Applications

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