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UC blogs: TEAM Polycom showcases Polycom comeback

In this week's UC blogs, analysts discussed why Polycom is poised for a comeback and how the early adopters of WebRTC technology have fared.

Wainhouse Research Analyst and Senior Partner Andrew Davis discussed his experience at TEAM Polycom, an annual...

conference focused on Polycom's offerings and business strategies. Davis said he believes Polycom is "back in the groove" after struggling to defend itself in the UC market against Cisco and other competitors. Davis said he based his belief on several observations he made at the conference.

Davis said the senior management team is reinvigorated after CEO Peter Leav joined Polycom a year ago. The company has a renewed sense of confidence, thanks to improved operating margins and a healthier work environment. Polycom has also built a strong partnership with Microsoft with a focus on integration rather than interoperability.

Read more about why Davis believes Polycom is ready for a comeback.

Where the early adopters of WebRTC technology are now

Analyst and consultant Tsahi Levent-Levi reflected on the early adopters of WebRTC technology. He reached out to 10 companies he interviewed when he first began covering WebRTC over two years ago to see if they succeeded with the technology or moved on to something else.

Levent-Levi discovered that some vendors have been successful in their adoption of WebRTC. He said that Vacasa Rentals, a vacation rental property management company, deployed WebRTC to capture incoming presale calls. Erik Tylek Kettenburg, CTO at Vacasa Rentals, told Levent-Levi the company uses WebRTC more than ever, relying on it for its call center system.

Other organizations have not seen the same kind of success. Levent-Levi discussed Vidtel, a cloud-based video conferencing service that used WebRTC. Vidtel was acquired by Fidelity in 2013 and was taken off the market.

Read more about where organizations have succeeded with WebRTC and where they didn't.

Yorktel sets the video provider standard

Analyst Jon Arnold discussed managed video service provider Yorktel and how it demonstrates the right way to sell video. He said video is not a one-size-fits-all tool and Yorktel focuses on helping enterprises effectively deploy video and address barriers to video adoption, like vendor interoperability and network complexity.

He highlighted a case study from Yorktel about the process of deploying video with a healthcare organization. He said the provider effectively deployed video with a four-step process to assess the organization's needs, address deployment challenges, train users and implement video. Arnold said it's not hard to see why the organization chose Yorktel to be its video provider.

Read more on why Arnold thinks video providers could learn from Yorktel.

Next Steps

What 2015 holds for WebRTC technology

Yorktel meets enterprise video streaming needs

Dig Deeper on Unified Communications Integration and Interoperability

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By getting back in the groove, also more confident with improved company operations and healthier work environment, the video provider got it right with observations.
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