Social networking governance policies should encourage active online participation while mirroring existing business conduct and compliance policies. How do you balance the benefits of open collaborative exchanges from both public social networking sites and internal social software applications while ensuring privacy, security and regulatory compliance? This comprehensive guide to social networking governance and compliance aggregates expert advice, case studies and industry research to help you build an advantageous social networking governance policy.
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A risk-based approach to social networking
Why should businesses be concerned with social networking compliance? Compliance juggles a range of legislative, industry regulations and e-discovery requests on a daily basis. Particularly challenging is e-discovery, since social networking interaction falls under the category of electronically stored information (ESI), meaning that it's discoverable and may be part of a legal action. There needs to be a way to record and monitor social networking interaction.
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Social
media archiving for FINRA compliance
Lack of control over independent use of social media can be a challenge in any organization, but
when disclosures are legally mandated by regulations, any lack of clarity can cause real
problems.
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Social
media governance lacking at top firms
Enterprise
adoption of social media and social networking technologies remains a free-for-all with little
to or governance, putting many companies at risk of security breaches and public relations
nightmares.
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Social
media compliance extends beyond archiving
There's a lot about employee use of social networking sites that makes IT departments nervous --
network congestion, brand protection, spyware -- and when it comes to managing access to social
media, compliance may take first place. Whether or not users access their professional or personal
accounts while on the network, enterprises must keep a diligent paper trail and be on the lookout
for regulatory slipups that could cost a company millions.
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Put
some teeth into social media governance with enforcement tools
As social networking becomes ubiquitous throughout enterprises -- whether for professional or
personal use -- IT organizations will have to put some teeth into social media governance or risk
losing control. But playing Facebook and Twitter police doesn't have to mean that unified
communications (UC) managers must spend their days manually trolling users' status updates and
tweets.
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Should
you block social networking sites? If so, how?
If your company has decided it must block social networking sites such as Facebook and Twitter, you
may want to reevaluate the security risks, benefits and costs of this action. If you really need to
implement these types of blocks, follow these instructions to enable the necessary network
controls.
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Social
media challenges reside with users, not technology
There is no doubt we have opened a Pandora's Box with social media, and no amount of network
policing is going to make the problems go away. Enterprises need to accept this reality and --
rather than focus on ways to minimize it -- should seek to develop best practices based on how
employees use these technologies. Social media may be a product of the Internet, but the users are
people. Many of the concerns around how all these tools hurt productivity are based on how they
affect our behavior. They will become productivity enablers only when our behaviors change in the
right way.
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