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Eye on the UC Market: Avaya

Blair Pleasant

Avaya recently unveiled Aura, its new SIP-based architecture aimed at fundamentally improving how enterprises deliver unified communications (UC). In this month's Eye on the Market find out more about Aura, Avaya's UC business model and how the company's focus on communications-enabled business process (CEBP) may bolster your UC strategy.

Avaya sees unified communications as a step toward intelligent communications, which helps organizations improve efficiency by embedding communications right into business processes. According to Avaya, UC provides integrated access to people and information and supports decision making. Avaya's UC solution is composed of a number of different servers that sit on the back end and support the company's UC solutions -- branded as Avaya one-X (for "one experience").

Avaya offers a range of UC products, including:

  • UC clients and end points: the Avaya one-X family including: one-X Communicator, desk phone, mobile, speech and portal; Avaya IP agent; and IP Office Phone Manager Pro.
  • UC editions, including advanced, essential and standard edition.
  • Communications applications, including distributed office, Meeting Exchange, video telephony solution, Web conferencing, Communication Manager, IP office and modular messaging.

Avaya also offers several solutions including intelligent branch banking, intelligent retail store, and others, aimed at different groups of workers, including teleworkers,

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call center agents working at home, mobile workers and small businesses.

Avaya's Intelligent Presence Server (IPS) aggregates telephony, desktop and application presence information from Avaya and third-party sources to give a federated view of the availability of users in an enterprise. The server is used for collection, aggregation, and distribution of rich presence, creating a unified user view of presence regardless of devices. It natively supports SIP SIMPLE, XMPP and Jabber, with a web services interface being added. Avaya provides a pluggable framework for collectors and publishers to create a one-user view.

Avaya has been very aggressive in the area of communication-enabled business processes (CEBP), which it defines as providing "business processes and applications with the ability to initiate and track real-time multi-channel communication with process users and decision makers." Portfolio elements to support CEBP include: Application enablement services (AES), voice portal, communications process manager (CPM with event processor) and Intelligent Presence server.

Read about Avaya's recent release Aura and more:

The significance of Avaya's Aura

At VoiceCon 2009, Avaya revealed its Aura vision and related products. Learn about the significance of Aura and how it pertains to any company looking to deploy VoIP and UC.

Avaya bets big on SIP with its vision for Aura Session Manager

Avaya recently unveiled Aura, its new SIP-based architecture aimed at fundamentally improving how enterprises deliver unified communications (UC). Avaya's vision is to connect users to the UC applications they need regardless of the devices they are using and the networks they connect through.

Avaya and DiVitas forge dual-mode fixed-mobile convergence partnership

IP PBX and unified communications vendor Avaya announced a deep partnership with DiVitas, a developer of dual-mode fixed-mobile convergence technology. The partnership involves product integration and go-to-market cooperation.


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