Like many new technologies, the discrete definitions are hard to come by. I generally refer to "social media" as...
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
what the second word in its name implies -- a form of media. Essentially, social media is a platform for broadcasting information, whereas social networking is a platform for communicating with one another. Social media is a communications channel, whereas in social networking, the communication has a two-way nature.
Even with the description I have just given, there are nuances that can be pointed out. As an example of how they can differ and yet somewhat overlap, Facebook is a social networking site. You register and post your profile, connect with friends and comment on topics in a generally interactive way. On that same social networking site, companies set up a presence and use Facebook as a way to communicate their brand and gain a following. This is distinctly a use case for both social media and social networking.
Have a question for Paul McMillan? Send an e-mail to firstname.lastname@example.org.
Dig Deeper on Social Networking for Business
Related Q&A from Paul McMillan
Can Google Apps and Google+ be used to facilitate communication and collaboration for an enterprise's remote knowledge-based workforce? UC expert ...continue reading
Should businesses invest in internal, vendor-based enterprise social software or stick with free, public social networking clients? UC expert Paul ...continue reading
Social networking and unified communications can significantly enhance productivity and collaboration in the enterprise. Learn more about using these...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.