Video provides yet another communications channel that subscribers can choose when they wish to collaborate with their peers, customers or partners. Just as some collaborations and discussions are more appropriate for voice communications than for an instant messaging (IM) session, video can offer another dimension beyond a Web conference.
In the current economic climate, video is also an important alternative to face-to-face collaboration. Contemporary video systems provide a higher degree of clarity, making both verbal and nonverbal communications more easily seen. This is critical for communications involving elements like negotiating contracts or consulting with partners or customers.
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