Deciding whether Google+ will meet your company's goals really goes back to another question I answered recently about whether businesses should invest in internal, vendor-based enterprise social software. Companies are increasingly looking at tools like Google Apps and Google+ as their primary platforms. One of the main reasons is cost, but another valid reason is the ability for these applications to have a global reach. Given that Google is cloud-based, the work of building an environment in which your employees can work is generally already done.
Another consideration is that Google in its current form does not offer much in the way of customization or vertical market integration, which means you will get a platform that addresses a wide market. This will likely change as Google moves more and more into the enterprise, so if you can live with some of the early challenges of a non-customized solution, it could provide your company with all that you need down the road.
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This was first published in December 2011