WebRTC is designed and built for delivering contextual communication.
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Here are three examples of WebRTC enabling contextual communication:
1. Users can call a contact center from an enterprise's website while logged into their accounts. User information and browsing history on the enterprise's website can be captured and passed onto the contact-center agent.
Adding web-calling features provide contextual communication in the contact center.
2. Extracting user information by building WebRTC into a self-service mobile application can achieve much of the same as the aforementioned example.
3. Embedding WebRTC into a contact-center agent's CRM system provides tighter integration between CRM and contact-center software, which automatically improves contextual communication.
When thinking about WebRTC communication, don't just think of phone calls. Think of what information can be tracked and collected over the internet and how to use that data to bring contextual communication into a session.
Do you have a question for Tsahi Levent-Levi or any other experts? Ask your enterprise-specific questions today! (All questions are treated anonymously.)
How WebRTC, APIs and analytics influence contextual communication
UC trending toward contextual, customized services
New employee habits reshaping communications
Dig Deeper on Developing a UC Strategy
Related Q&A from Tsahi Levent-Levi
Communications APIs can change how organizations use their communications infrastructure. API expert Tsahi Levent-Levi explains the two ways APIs ...continue reading
Four attributes are necessary to examine providers in the CPaaS market. Find the right offering for your organization's communications and workflow ...continue reading
Communication APIs offer a wide range of uses for enterprises. Discover some of the leading and emerging use cases for organizations today.continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.