Enterprises need to consider a few different scenarios with cloud video conferencing. First, a business might not...
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have any video conferencing and would be starting from scratch. Second, a business might be using a legacy system and looking to augment or replace it with cloud video conferencing. Finally, some businesses are using hosted video services in a public cloud, but they're having second thoughts.
In all cases, the starting point is to understand the three basic cloud deployment models: public, private and hybrid. The main benefit of private cloud video is retaining more control over the application. This is especially true if partnering with a private cloud provider that has expertise in applications like video. Public clouds are more generic, but they're cost-efficient and can be a great choice for applications that are highly standardized.
Video, on the other hand, is an application that can be highly customized. Enterprises need to manage a range of vendor interoperability challenges, but the user experience is highly personal. Many variables can affect the quality of a cloud video conferencing session, such as bandwidth availability, lighting and audio quality.
Private clouds are more costly than public clouds, but they provide users with more options for customization and flexibility for new types of services.
Private cloud video conferencing offers other important benefits, mainly data security for healthcare, financial services or government deployments. Also, with private cloud video conferencing, you don't have to share resources like you would in a multi-tenant public cloud, and a private network lets you bypass the less secure public internet.
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