Q

How do I get started with enterprise video adoption?

Where do I begin when planning for enterprise video adoption? In this Q&A, Nemertes Research VP Irwin Lazar explains how enterprises can take advantage of video conferencing and collaboration.

Today, most enterprises are looking at video adoption as a way to improve collaboration as more workers perform their jobs away from the traditional brick-and-mortaroffice. The declining cost of enterprise video conferencing systems, as well as employee expectations for video conferencing, is driving increased adoption. But enterprises can do more with video than just improve conferencing and collaboration.

That's what Nemertes Research Vice President and Service Director Irwin Lazar says in this Q&A with SearchUnifiedCommunications. Through his research at Nemertes, Lazar explains how video adoption is reshaping enterprises through more than just employee collaboration.

Read on to learn how enterprises can take advantage of video conferencing and collaboration, as well as the challenges that may arise with enterprise video adoption.

What is driving interest in enterprise video conferencing?

Irwin Lazar: There are four independent drivers that are growing interest in video conferencing and funding the procurement of video platforms. All of these drivers have come together in the past 18-24 months and have really pushed video interest and adoption within the enterprise.

The first driver is high definition (HD). HD is giving people more detail and a better quality of experience compared to previously fuzzy and unclear images. The prices of video systems also continue to drop, making them more accessible and easier to procure.

The second driver is virtual collaboration. About 85% of companies have active programs to increase their number of teleworkers. But when people work from home, they can start to feel disconnected because of a lack of face time with coworkers. Leveraging video in these situations can offset some of those disconnected feelings.

Learn what the other drivers are that influence enterprise video conferencing.

How is HD video more beneficial for meetings?

Lazar: HD video is quickly coming to the desktop, and it's widely available in both consumer and enterprise services. Enterprise HD video systems keep getting cheaper, crashing through the $3,000 barrier for HD point-to-point video. There are tangible benefits that come with using high-definition video conferencing, including better nonverbal communication and more lifelike appearances. HD video becomes an enabler, not an obstacle to conferencing and collaboration. Depending on the industry -- for example, healthcare or garment manufacturing -- high-definition details could help with actual job functions.

Read on to learn about the other benefits of HD video conferencing.

Are there other business use cases for video besides real-time collaboration?

Lazar: The first way people usually take advantage of their access to video cameras is by recording meetings. Another instance would be if someone wanted to record and share a message they had for their team. For example, rather than type a two-page email to update someone on a project, it would be more beneficial if this person recorded a video clip or created a short presentation.

There is a lot of interest in using video to support learning efforts such as recording classroom lectures. Digital signage is also coming into play. More organizations have video monitors scattered around company premises. These monitors might be showing the local news and weather reports, or perhaps they are projecting some corporate training or announcements regarding benefits or service opportunities.

Read this expert response to learn other ways enterprises can use video.

Watch Irwin Lazar's webinar on video collaboration

Improving collaboration with enterprise video

Tips to integrate video in your UC architecture

How to deploy video without killing your network

What are the challenges of bringing video into UC architecture?

Lazar: You might assume that the biggest challenge of integrating video into unified communications to build a seamless UC architecture would be a technological hurdle. Actually, the problem is almost always organizational. Difficulties arise when trying to get the workers responsible for different applications to come together around a common vision and roadmap.

Organizations should engage early and often with business units in order to get them to support the integration efforts that they are undertaking. It's also a good idea to start all these initiatives together so that video plans do not conflict with what's going on in other applications.

Learn how to meet the challenges of video in UC architecture in this expert response.

How do I keep up with my video conferencing deployment after integrating video with existing UC applications?

Lazar: After you have integrated video with your existing UC applications, step one is to make sure what you've done is working. Begin to expand your UC capabilities only after user experience has gone well and the users are seeing the value of the investment. For example, with video, it might be a good idea to expand to business-to-business or business-to-consumer capabilities. It could also be a good idea to take a look at the video enablement in your contact center. This will enable agents to see and be seen by the people they communicate with.

Read this Ask the Expert response for more on the next steps after integration.

Next Steps

Will users ever prefer visual calls?

How WebRTC could turn video collaboration on its head

The benefits and drawbacks of mobile video conferencing

This was first published in September 2014

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