Social networking and unified communications (UC) are very complementary, in the sense that they both seek to enhance...
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
productivity and collaboration within and between enterprises. Social networking provides a good deal of non-real-time functional capabilities through tools like wikis, blogs, workspaces, social graphs, microblogging and other attributes. Unified communications can add real-time functions to social computing, allowing for more efficient and immediate communications to take place.
For example, say you're searching through a wiki on your company's social computing platform and you have a question about a response provided by one of your colleagues. By adding him to your buddy list, you can get real-time status of his availability. By adding click-to-call capability, you can reach out to him in real time, regardless of what device he is using, and communicate immediately to resolve your question -- and you can do all this without leaving your wiki page or social computing application. The analogy would be communicating from within a Salesforce.com application. Generally, embedding UC attributes into social networks speeds up communication, adds additional communication channels and enhances collaboration capabilities.
Dig Deeper on Social Networking for Business
Related Q&A from Paul McMillan
Can Google Apps and Google+ be used to facilitate communication and collaboration for an enterprise's remote knowledge-based workforce? UC expert ...continue reading
Many people view the terms social media and social networking as interchangeable. UC expert Paul McMillan offers his definitions of the two terms and...continue reading
Should businesses invest in internal, vendor-based enterprise social software or stick with free, public social networking clients? UC expert Paul ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.