Are collaboration application vendors unifying their solutions so that users aren't forced to learn how to use several different collaborative apps?
I've been disappointed with the industry on the apps front. If I have to leave an app I have open in order to dial somebody, I'm probably not going to make that call. Lots of times I sit at my desk and call from my mobile phone because of the convenience of being able to scroll down and dial. People would rather have more functionality in the apps they've already been using. Embedding elements into one interface makes apps better.
There is a small visual collaboration apps startup in Ottawa, Canada, called Magor. The product Magor offers gives you a 1080p screen allowing you to add as many video sessions as you need. This desktop sharing app allows you to share documents, browser screens and vertical applications. The resolution is phenomenal. I called someone from London on their system across the Atlantic. He opened a street traffic camera, and it was so clear. They provide one big screen, and everybody is free to customize that screen as they see fit. Think of it as a completely flexible workspace. I can have as many apps as I want, share with whom I want and then put the emphasis on what I want. The collaboration industry needs to decide that the best way to present collaborative apps is to let the user decide -- not the system.
This was first published in January 2013